Clear thinking for decisions that matter.
Independent work focused on commercial strategy, financial modelling, and demand analysis. Business cases, cost and revenue models, and evidence-led decision support. Applied to the problems where getting it wrong has real consequences.

An engineering and finance background, deepened by years of consulting across complex organisations, shapes everything I bring to a decision.
Master of Applied Finance
University of Adelaide
Bachelor of Engineering (Honours)
University of Adelaide
One practitioner. No overhead. Built around your problem.
I work directly with the people who own the decision. The analysis is fit-for-purpose, not adapted from a template. Engagements run from a focused diagnostic to a full business case, scoped to what the problem actually needs.
What I do.
Commercial Strategy & Business Cases
For decisions that are too consequential to get wrong. I work through the commercial and operational logic to show what's actually viable: a new service, a market entry, a funding negotiation, a restructure, or a question of whether to continue at all.
- Business case development
- Revenue diversification strategy
- Market sizing and competitive positioning
- Service viability and growth scenarios
- Funding submissions and investment cases
Financial & Operating Models
Models built around a specific question. The structure follows the decision, not the other way around. Whether that's a cost transformation tool, a scenario model for a board, or a 5-year forecast that has to hold up under scrutiny.
- Scenario and sensitivity modelling
- Activity-based costing
- Cost structure analysis and optimisation
- P&L and sustainability modelling
- NPV, IRR, and break-even analysis
Demand Forecasting & Analytics
Turning data into something leaders can act on. Forward-looking demand models, longitudinal analysis, and performance frameworks that connect operational data to the decisions that matter. Tools built to be used, not filed.
- Demand forecasting and population modelling
- Spatial and geographic gap analysis
- Longitudinal workforce and cohort analysis
- Power BI dashboards and KPI frameworks
- Program evaluation and policy impact analysis